Insights

News & Insights

Practical guides on DOOH, billboards, transit media and on-ground brand activation in Indonesia – written by the team that plans and runs these campaigns.

Digital OOH

New LED Videotron at Mall Metropolitan Bekasi

In a fast-moving digital era, advanced technology is increasingly the first choice for advertisers. One technology on the rise is the LED videotron, an outdoor digital me...

· 4 min read
Campaign Strategy

The 4P Marketing Strategy in OOH Advertising

Marketing is one of the most important elements of running a business. One strategy that has proven effective is the 4P concept: Product, Price, Place and Promotion. This...

· 3 min read
Digital OOH

Outdoor Videotron, an Effective Advertising Medium

In today's digital era, advertising and business marketing have developed rapidly. Yet conventional media such as the outdoor videotron remain one of the most effective t...

· 3 min read
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