Practical guides on DOOH, billboards, transit media and on-ground brand activation in Indonesia – written by the team that plans and runs these campaigns.
Traffic counts only tell you how many vehicles pass a site. Before you book a Jakarta billboard, check how many seconds it stays legible, which lane sees it, what blocks it and how it looks after dark.
Read article →For regional teams and international agencies buying Indonesian OOH: how Jakarta's December splits into five audience windows, which LED, billboard and bus sites suit eac...
Your release date decides when artwork locks and which Jakarta screens you can still book. How to split a launch into teaser, launch week and sustain phases, with real si...
Five 4 x 8 m LED screens on Buah Batu, Jalan Riau and Jalan Sunda each face a different flow of traffic. Here is how to choose the right face for your audience, prepare c...
Jakarta's static billboards are tall portrait panels seen from moving cars and motorbikes, often above a tree line. How to adapt a global key visual so brand and message...
Indoor mall screens and street-facing videotrons do different jobs. A practical comparison of viewing distance, screen shapes and creative needs for brands planning Jakar...
A game at a booth only pays off when its mechanic carries the product message. How to choose formats, work out players per hour, set prizes, run leaderboards on LED scree...
In Jakarta, DOOH frequency comes from loop length, operating hours and flight dates, not from the slot length alone. How to choose between 15 and 30 seconds, calculate da...
While digital campaigns dominate, ZAP, one of Indonesia's best-known beauty brands, showed that an integrated OOH activation is still a relevant and effective way to reac...
L'Oréal drew public attention again with the launch of Infaillible 3-Second Setting Mist, this time at the busiest weekend spot in town: Car Free Day at Bundaran HI, stre...
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