If your plan needs videotron advertising in Bekasi, the screen we offer there is the LED JPO Metropolitan Mall: a 6 x 12 m LED panel mounted on the pedestrian bridge over Jl. Arteri Baru KH. Noer Ali, directly in front of the Metropolitan Mall complex. Bekasi sits east of Jakarta and is home to many families whose working day is spent in the capital, so for brands planning Greater Jakarta the city is less a side market than the other end of the commute. The questions worth asking before you book are practical ones: who drives under this bridge, when they slow down, and how much of your message they can absorb in that window.
What the site looks like from the road
The screen hangs in the middle of the bridge structure, spanning the carriageway, with an 8infini header above the frame. Our proof-of-play photos show drivers getting a head-on view well before they pass underneath. Unlike a screen fixed to the side of a building, there is no oblique angle to fight, so the full 6 x 12 m face reads cleanly from the lanes that approach it.
Directly below the bridge sit a traffic light and a pedestrian crossing. When the light turns red, or when the evening build-up slows everything to a crawl, cars and motorbikes stop with the screen squarely in their line of sight. That matters for creative: viewers here get more seconds than on a free-flowing arterial road, but still nowhere near enough to read a paragraph.
The traffic is mixed. Large numbers of motorbikes share the road with private cars, taxis and buses, and the mall and hotel buildings frame the view behind. One piece of artwork has to work for a rider glancing up from under a helmet and for a passenger sitting back in a car.
Confirm which flow the screen faces
A bridge-mounted screen faces one direction of traffic. Before signing off, ask our team for proof-of-play photos taken from the driver's position and match them against your audience's actual journey. A brand chasing morning commuters and a brand chasing weekend mall visitors can read the same photo very differently.
Which brands get the most out of a Bekasi screen
Bekasi is where many households live, shop and make everyday purchase decisions, even if one or two family members work in Jakarta. A screen at a mall entrance works best for messages people can act on nearby: a branch promotion, a store opening, a card offer at local merchants, a test drive at a dealership, a clinic in the same area.
For reference, the LED JPO Metropolitan Mall has carried campaigns for Mitsubishi XFORCE, Bank BRI and ZAP. Automotive, banking and beauty treatment are three very different categories, each running very different creative on the same panel. Other categories that tend to fit a site like this:
- retail and F&B chains with outlets in or around the mall district;
- banks, card issuers and e-wallets running promotions with local merchants;
- residential developers targeting families in Bekasi and its surroundings;
- hospitals, clinics and education providers with a branch in the city.
If your audience is strictly office workers in central Jakarta, treat Bekasi as a supporting site rather than the core of the plan.
Creative for a 6 x 12 m screen above traffic
A 6 x 12 m panel gives you a landscape ratio of roughly 1:2. Artwork built for portrait screens or 16:9 social video needs to be recomposed, not just scaled up. Ask us for the pixel resolution and file specs before your designer starts, because those numbers decide how small your type can safely go.
When we check client artwork for this site, the rules are short. One message per frame, a headline that lands in a single glance, a logo big enough to register, and one clear product visual. A promo number, such as a discount percentage or an event date, should be the second-largest element after the brand. Terms and conditions belong on a landing page or social post, not on the screen.
Be realistic about QR codes. Only passengers stopped at the red light could scan one; drivers cannot. If you include one, keep it secondary and out of the way of the main message. A short handle or search term usually does more work.
A quick legibility test
Put the artwork on your phone, hold it about two metres from your eyes and count how many seconds it takes to get the point. More than three seconds means too much copy. Check it against both bright and dark conditions too: this screen is seen in full daylight under an open sky and at night on roads still wet from rain. Slot length and daily plays depend on the package; our piece on videotron slot length and frequency explains how to think about both.
Pairing Bekasi with Jakarta screens and Transjabodetabek buses
Much of a Bekasi audience lives across two cities in a single day: their neighbourhood in the morning and evening, a Jakarta office district in between. A strong plan covers both touchpoints. In Jakarta, choose by route. The LED Slipi measures 9 x 18 m on Jl. Letjen S. Parman facing traffic heading to Semanggi; the LED Dukuh Atas is 7 x 14 m, facing Jl. Jend. Sudirman towards Senayan; and the LED Jamsostek, at 15 x 30 m, stands on Jl. Gatot Subroto.
For brands that want the message to travel with commuters, Transjabodetabek bus advertising fills the gap between the two cities. A wrapped bus is seen along the routes commuters use, at the stops and in the central districts where it pulls in.
The split we usually propose: the Bekasi screen carries local messages such as a branch address, an in-mall promotion or a weekend call to visit; the Jakarta screens carry the broader brand message; the buses add frequency along the commute. Keep the same visual identity across all three so viewers recognise one campaign in three places.
What shapes the cost
A quote for a Bekasi videotron campaign is built from a few components. Slot length and plays per day decide how often your artwork appears. Contract length, weekly or monthly, changes the daily calculation. Timing matters as well: in the run-up to year-end, when many brands chase December shopping, Christmas and New Year, slots fill faster, so requests for November and December should come in now.
On top of that there may be creative adaptation if you need production help, plus local advertising tax and permits under regional regulation. Tax and permits are covered in the quote; do not plan airtime without confirming them with our team. Our breakdown of what drives videotron advertising cost walks through each factor.
Before you lock the schedule
- Decide the Bekasi screen's job: driving visits to a nearby location or building brand awareness in the city.
- Request proof-of-play photos and the resolution spec for the LED JPO Metropolitan Mall.
- Prepare a 1:2 landscape version of the artwork and run the phone legibility test.
- Pick your flight dates and check availability, especially for November and December.
- Agree on the reporting format upfront, including photo documentation while the campaign runs.
Send a short brief with your product, dates and target area to our team on WhatsApp at +62 822 8810 8888. We will come back with site photos, creative specs and a quote, along with options to combine it with the other sites on our digital billboard Bekasi page.
