For many brands, Bogor is the first satellite market they test after Jakarta. 8infiniooh runs four LED faces there: LED Warung Jambu sides A and B, and LED Masjid Raya sides A and B. Our field photos show both structures mounted on pedestrian bridges spanning the road, so each screen meets traffic head-on rather than at an angle. If you are planning videotron advertising in Bogor for a client, the useful questions are which site, which side, and whether Bogor should run alone or sit inside a Jakarta plan. Here is how we answer them.
Reading the Bogor site list
The A and B suffix marks two faces at one location, each serving one direction of traffic. That gives planners a simple choice at both Warung Jambu and Masjid Raya: buy one side and catch one flow, or buy both and be seen by people heading out and heading home along the same stretch.
| Site | Area | Side | Planning note |
|---|---|---|---|
| LED Warung Jambu A | Warung Jambu, Bogor | A | Has carried a Grab Food campaign |
| LED Warung Jambu B | Warung Jambu, Bogor | B | Field photos show traffic queuing at a signal in front of the screen |
| LED Masjid Raya A | Masjid Raya, Bogor | A | Has carried a Glow & Lovely campaign |
| LED Masjid Raya B | Masjid Raya, Bogor | B | Has carried Gofood, Bank BRI and Fiesta campaigns |
Exact screen dimensions and facing for the Bogor sites come with our proposal, together with current photos from the field. Ask for both. Bogor's roads are lined with mature shade trees, and the clear sightline to a screen can shift as branches grow or get trimmed.
Who actually sees these screens
The audience is mostly local people on everyday trips: commuting, school runs, shopping, getting to the train. Traffic is a mix of private cars, motorcycles and the green angkot minibuses that stop and start in the left lane. On weekends and long holidays, cars from Jakarta pass through on their way to the hill resorts further south.
What matters for creative is speed. At peak hours traffic in both areas crawls, and at Warung Jambu a signalised junction builds a queue right in front of the screen. A driver stopped at a red light can read more than one line, which rarely happens on a Jakarta toll road or flyover. We do not quote audience figures for these faces, because we have no count data we could stand behind for each one. What we can supply is photo and video of traffic conditions at the hours you care about.
When Bogor earns its place in the plan
Bogor makes sense when your target lives, shops or orders in Bogor. Store and branch openings, regional promotions with a city-specific code, food delivery platforms pushing order volume in one city, and everyday products with strong local distribution are the clearest fits.
If the brief is national prestige for a premium launch, a slot on LED Mandarin at Bundaran HI carries a symbolic weight that several satellite-city faces cannot replace. LED Mandarin is the first robotic LED in Indonesia, with three screen sides facing the roundabout. The two jobs are different, and a well-built plan often funds both in different proportions.
There is a middle case too: a brand already live in Jakarta that wants to know whether Bogor responds. Start with one side for a short flight, print a Bogor-only promo code in the creative, and compare redemptions with the previous period. That gives you your own sales signal rather than an estimate from the media owner.
Categories that have already run here
Campaigns on our Bogor faces have come from a fairly wide set of categories. Grab Food ran on LED Warung Jambu A. Gofood from Gojek, Bank BRI and Fiesta ran on LED Masjid Raya B. Glow & Lovely ran on LED Masjid Raya A. Food delivery, banking, frozen food and skincare share one trait: the purchase decision happens close to home, which is exactly what a city-street screen is good at.
Pairing Bogor with a Jakarta site
Plenty of Bogor residents work in Jakarta. One way to use that is to run the main message in Bogor, where you meet people near home in the morning, evening and at weekends, then add a single site on the office corridor. LED Dukuh Atas measures 7 x 14 m and faces Jl. Jend. Sudirman towards Senayan, close to the transit hub that satellite-city commuters pass through. Keep one visual family across both cities so the same person recognises the message twice in a day.
Creative for tree-lined roads and grey skies
Bogor is known locally as the rain city, and plenty of our field photos are shot under flat grey skies. In that light an LED screen stands out more than printed media, provided the artwork has strong contrast. Dark backgrounds with bright type, or the reverse, outperform soft pastel layouts that look elegant on a laptop. The greenery around each screen also frames it, so a creative dominated by green can disappear into the leaves.
Because drivers at the Warung Jambu signal get a little more time, you can afford one extra piece of information such as a store address or promo name. Keep the core tight anyway: one message, one product shot, one action. QR codes rarely work on a road where drivers should not be handling phones, so a short handle or search term is the better call. We cover slot length and frequency in a separate piece on videotron ad slot length and frequency.
Side A, side B, or both
Clients entering Bogor for the first time usually ask whether one side is enough. It depends on when your audience moves. Lunch and dinner promotions belong on the side that carries people towards busy areas. A bank or property message meant to land on the drive home belongs on the homebound side. We show every face on a map, with its direction, before you commit.
- One side, one site: enough for a city test or a promotion for a nearby store.
- Both sides of one site: outbound and homebound traffic on the same corridor.
- Warung Jambu and Masjid Raya together: two different districts of the same city.
- Bogor plus a Jakarta site: commuters near home and on the office corridor.
Whatever the mix, make sure the contract covers proof of play. We photograph every screen in the field on a regular cycle, and those photos are what you will use for client reporting and for checking that the creative ran on schedule.
Scheduling for the year-end holidays
Late October is a sensible time to lock December slots. Over school holidays, Christmas and New Year's Eve, Bogor takes extra traffic from Jakarta and nearby cities, particularly at weekends. Retail, food and travel brands can greet visitors before they reach their destination, while brands targeting residents can use the same weeks for year-end shopping offers in town.
Avoid running one creative for six straight weeks. Prepare a teaser for early December, a promo version for when the holidays begin and a closing version for the run-up to New Year. LED lets you swap creative without reprinting, which is one of the strongest arguments for videotron over static billboards in a short, crowded season.
What drives cost, and what to know about permits
We do not publish rates because the number depends on several things: how many faces you buy, slot length and plays per day, contract length and flight dates. Year-end is usually busier as brands chase the shopping and holiday season. Creative production, including resizing artwork to each screen's proportions, adds to the total if you ask us to handle it. For a fuller breakdown, see what drives videotron advertising cost.
Each city has its own advertising regulations and tax, and some categories such as financial or health products face extra content rules. Do not put creative live before it has been checked. Bring our team in early so paperwork does not push back your start date.
Next step
Before you get in touch, have three things ready: your target flight dates, the part of Bogor that matters most for sales, and the creative formats you already hold. With that, our team can recommend the right sides, send current photos of each face and build a quote. The full site list for the city is on our digital billboard Bogor page, and an overview of the format is on the DOOH LED videotron service page. For site recommendations and pricing, message us on WhatsApp at +6282288108888.
