QR codes have become a popular means of transaction. When shopping, many people now prefer to pay by QR.
Beyond transactions, QR codes can now support a company's marketing strategy. QR, short for Quick Response, is used by marketers to make campaigns easier to run by measuring consumer actions.
In outdoor (OOH) advertising campaigns, advertisers can display a QR code for consumers to scan. This lets brands measure how many people engage with their OOH campaign. A concrete example is 8infini Advertising's campaign with Samsung Indonesia.
If you want to learn more about the latest marketing trends that use QR codes, read on: this article explains what a QR code is and the benefits of using one in OOH advertising.
What Is a QR Code and How Does It Work in OOH Advertising?
A QR code is a versatile tool designed to store data that can be scanned to reveal information. By definition, a QR code is a two-dimensional code that can store a lot of information represented by punctuation, numbers and other special codes.
QR codes are also widely used in fields such as finance and taxation because they make work and transactions easier for consumers. They also help reduce fraud, since every transaction is properly recorded and accessible to the company.
But what about advertising? Are QR codes effective for brand promotion too?
The answer is yes. QR codes are very effective in supporting your campaign goals. They can be used to move customers along the customer journey you want, making it easy to direct them to key information or to a landing page relevant to your campaign.
Benefits of Using QR Codes in OOH Advertising
Here are some of the benefits of using QR codes in out-of-home (OOH) campaigns.
- Quick, easy interaction: QR codes let the audience interact with your ad or campaign faster. By simply scanning the code with a smartphone, they can immediately access more information about the advertised product or service.
- Connecting offline to online: QR codes link physical ads with digital content. They let the audience move from a billboard or poster to a website, social media or a dedicated landing page, extending the campaign's reach and increasing audience engagement.
- Better customer experience: With QR codes, advertisers can offer a more interactive and engaging experience. The audience can be directed to a demo video, a product catalogue or special offers, which can increase interest and conversions.
- Tracking campaign effectiveness: QR codes let advertisers track campaign performance in real time. Scan data gives insight into the number of interactions and the location and time of each scan, helping advertisers measure an ad's success and adjust their marketing strategy.
- Lower costs and less paper: QR codes reduce the need for extra printed material. Key information can be accessed through a single code, cutting the cost of producing and distributing physical promotional materials.
- More conversions and sales: By giving direct access to a purchase page or product information, QR codes can increase the chance of conversions and sales. Customers can easily make a purchase or take another action after scanning the code.
- Content flexibility: The content behind a QR code can be updated easily without changing the physical ad. This gives you the flexibility to adjust your message or offer based on audience response or market changes.
Optimising OOH Campaigns with QR Codes
In conclusion, understanding what a QR code is and the benefits of using one in OOH advertising is important for optimising your marketing strategy. QR codes not only increase interactivity and audience engagement but also provide an effective tool for tracking and optimising campaign performance.
If you are interested in using QR codes in your advertising, you can work with 8infini Advertising through our range of out-of-home services, from transit advertising and static billboards to creative LED videotrons. These services can display and integrate a custom QR code that leads to the page of your choice.
