Jakarta – While digital campaigns dominate, ZAP, one of Indonesia's best-known beauty brands, has shown that an integrated OOH activation is still relevant and effective. Together with 8infini Advertising, the brand ran a creative campaign that combined online interaction with the reach of out-of-home media.
Integrated OOH Campaign: Interactive Voting on a Videotron
To celebrate the wedding of Luna Maya and Maxime Bouttier, ZAP ran an interactive vote that was shown live on the LED videotron at Hotel Mandarin Oriental, Bundaran HI, one of the most premium OOH locations in Jakarta.
The public was invited to choose key elements of the wedding, from Maxime's outfit to the decoration concept. The high turnout showed that an OOH activation that involves its audience directly can build a strong emotional bond with the brand.
ZAP also rewarded seven selected participants with treatment vouchers worth a total of Rp30 million.
ZAP Brings a Celebrity Wedding Stage to Jakarta Car Free Day
ZAP went further and brought Luna and Maxime's actual wedding stage to Jakarta Car Free Day. The lavish decoration, created with the couple's official wedding vendors, drew thousands of visitors.
- Professional photo service: for visitors who wanted to capture the moment.
- Exclusive souvenirs: special ZAP merchandise.
- Consultation booth: product information and samples from JUVA by ZAP.
The atmosphere grew even livelier when Maxime performed his own song, "Bright Side of the Moon", as a thank-you to the public.
Authentic Brand Engagement
According to Feriani, Chief Marketing Officer of ZAP, the campaign was not only about supporting the brand's ambassadors but also a way of thanking all ZAP customers.
"We want to show that taking care of yourself and building self-confidence is everyone's right."
Strategic OOH Activation Is Still Highly Relevant
ZAP's integrated OOH campaign with 8infini Advertising shows that, with a creative approach, OOH activation is not only relevant but also very effective at creating a meaningful brand experience that the target audience remembers.
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Welcome to the future of OOH advertising. Let's create something unforgettable. ✨
