Advertising has always been an industry full of innovation, with new developments every year. Whether conventional or digital, the industry keeps finding new ways to capture audiences' attention. One form of advertising that continues to grow fast is out-of-home advertising, especially with new formats and the rapid adoption of dynamic DOOH. These innovations have made digital out-of-home more lively and relevant than ever.
As the out-of-home industry advances, 8infini Advertising, together with Imaji Digistudio, introduced its latest innovation to captivate audiences: an Interactive DOOH Campaign on 18 August 2024. Coinciding with Indonesia's 79th Independence Day, 8infini Advertising and Imaji Digistudio joined the celebrations with a real-time game activation called "Tarik Tap-Tap". The event was the first Large-Scale Outdoor LED Interactive Game Activation in Indonesia.
Car Free Day Fun with a Virtual Tug-of-War at Bundaran HI
"Tarik Tap-Tap" drew the attention of Car Free Day visitors at Bundaran HI, who eagerly joined the game to win attractive prizes. Taking part was easy: visitors simply scanned the QR code on 8infini Advertising's LED Robotic screen at Hotel Mandarin Oriental, right at Bundaran HI. They could then play a virtual tug-of-war by tapping their screens and collecting as many points as possible to win the grand prize. The game was shown in real time on 8infini Advertising's LED Videotron at Hotel Mandarin Oriental, so both players and passers-by could follow the match live.
Benefits of Interactive DOOH
Interactive DOOH is an engaging, modern approach that has caught the attention of audiences and marketers alike. Here are its main advantages:
- Higher engagement: Interactive DOOH invites the audience to stop and interact rather than just glance at the ad as they pass. This naturally increases engagement. By combining immersive experiences with gamification, the interaction can sustain engagement for the length of the campaign and create a more memorable, deeper experience for the audience.
- Brand differentiation: Interactive DOOH is still a relatively new and exciting form of advertising. Consumers tend to be curious when they get the chance to interact with something unfamiliar, which is one reason interactive DOOH is so effective at captivating audiences. It lets brands connect emotionally with their audience and gives them a distinctiveness that helps them stand out from competitors.
- Mutual benefit: Audiences are more willing to engage with a campaign or ad when they feel they get something in return, such as a prize or a unique experience. The participation and personalisation of interactive DOOH give them that value. In return, advertisers get the chance to continue the conversation, collect valuable data and learn more about their audience's behaviour and preferences.
- Better analytics: When the audience actively participates in a campaign, they generate additional data that advertisers can analyse. These more detailed insights can then feed future promotional material.
- Cross-channel activation: Interaction gives advertisers a unique way to integrate their DOOH campaign with the brand's other channels. The audience can be encouraged to follow the brand on social media or sign up for an email newsletter in exchange for an instant "reward", which not only increases engagement but also strengthens the relationship between brand and consumer across platforms.
Boost Brand Engagement with Interactive DOOH Technology
If you want to increase brand engagement through interactive DOOH technology, you can work with 8infini Advertising and Imaji Digistudio. Together, they can help you design an effective creative activation campaign for outdoor advertising. Don't miss the chance to lead the latest trends in the advertising industry!
