Jakarta – L'Oréal drew public attention again with the launch of Infaillible 3-Second Setting Mist, this time at the busiest weekend spot in town: Car Free Day at Bundaran HI. The event not only launched the new product but also offered fun activities such as a makeover booth, a storm-themed fashion show and the Set & Lock Challenge. And all of it was streamed live on the giant LED videotron at Hotel Mandarin Oriental Jakarta, owned by 8infini Advertising.
L'Oréal turned the LED videotron into a virtual stage that thousands of Car Free Day visitors could watch on the spot. The key moments of the event, including appearances by Cinta Laura and well-known beauty influencers, were shown live to create a unique digital-outdoor experience.
Set & Lock Challenge: Smudge-Proof Makeup, Storm-Tested!
The main highlight was the Set & Lock Challenge, a runway session with strong wind and water splashes that showed off the staying power of the new setting spray. Despite the "extreme weather", the participants' makeup stayed flawless and did not budge.
Fun Activities and Celebrity Appearances
Alongside the LED live stream, the event also featured:
- Makeover Booth: visitors could try L'Oréal's signature setting spray for themselves.
- Themed Fashion Show: a runway full of weather challenges, with makeup that stayed strong.
- Photoshoot Session: set against an LED backdrop with L'Oréal branding.
- Appearances by Cinta Laura and popular influencers drew attention on social media and from the public.
LED Videotron Jakarta: Today's Digital Stage
By using an LED videotron live stream, L'Oréal showed that a product launch can now be more engaging and memorable. It is proof that LED advertising is no longer just a visual medium but also an immersive experience for modern brand activation.
Learn more about 8infini's LED advertising services here.
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